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When you look at Steve Jobs' life, what is it that inspires you? In his documentary Steve Jobs: Man in the Machine, director Alex Gibney takes a holistic view of the late Apple founder. Inspired by the intense global, public mourning after his passing from cancer, the movie looks at who it was that inspired such an outpouring of grief. Jobs created products that - unlike their clunky, cold predecessors - were designed to be physically appealing. The bright colors of iPods and the sleek designs of MacBooks have been described as "gorgeous," Jobs also never stopped thinking about how to make products better. His desire for perfection could be very annoying to those around him, but it was also responsible for a steady stream of upgrades and innovations. Gibney once put it, "Steve Jobs was a genius at making us want stuff. He could sell ice to the Eskimos. He was the greatest salesman ever." The movie shows Jobs's evolution as a performer, from the first presentation he gave to his final presentation. In earlier presentations, his movements are stilted and halting, but by the end he's relaxed in a chair while he casually chats with the audience, asking them, "Isn't this cool?" When IBM was the top dog in the tech industry, Apple marketed itself as the rebel. Their slogan was "Think Different." Even now, when Apple dominates the market in the US, they brand themselves as counterculture. Jobs created a brand for himself as well. His black turtleneck (高领套头毛线衫) was a symbol long before Zuckerberg's hooded sweatshirt. He controlled his brand through the media - only granting interviews to journalists he approved of, under the terms he wanted at the times he chose. He crafted his image, and the image of his company, very carefully. He did it so well that this image endures.
There is no doubt that our transportation system is undergoing a dramatic change. The introduction of new transportation innovations has been explosive in recent years, and this growth promises to continue at a rapid rate. With so much transformation in the private sector, it is time for the public sector to ensure transportation policies up to par (合乎标准). The new shift within mobility has been almost entirely led by the private sector. Ride hailing applications, such as Uber, have changed taxi markets around the globe and the ability for technology to facilitate the sharing of cars and bicycles has begun to redefine how cities provide mobility options. The enormous expansion of data has enabled drivers to reroute according to traffic conditions. Further, self-driving cars, or at least those with some autonomous features, are coming onto the market and have the potential to further transform how we get around. Prior to this technological boon (福音), the last fundamental change in the surface transportation network was arguably the massive build-out of highways and transit systems in the 1960s and 1970s. This government-led initiative built thousands of miles of freeways, among other roadways and modern transit systems, and can be credited with defining how modern Americans get around. That is not to say that the technology has no shortcomings. In some cities, the taxi industry and drivers have protested against technology firms. Lower-income populations and rural areas often don't have full access to new, private transportation options. Consumers are still concerned about the safety, privacy, and liability issues of self-driving cars. And importantly, these technological innovations have been happening primarily on the private sector side, with little involvement with the public sector. It is important to remember that public sector involvement is not only inevitable, but also that smart policies can help make the system even more effective, useful, and cost-efficient.
When he was a young boy, his grandmother wished him to become a priest. How little did she know. His dreams were made of gold and in his mind he held the vision to conquer the world. This is the legend of Aristotle Onassis. In 1922, Onassis immigrated to Athens and shortly afterwards, with just $250 in his pocket, he would sail to Argentina. The journey of an epic entrepreneur had just begun. Ten years later, he would become the owner of his first tanker and lay the grounds for his massive empire. "The rule is that there are no rules." This was the core of the Onassis business philosophy. He rose to become a shipping tycoon and amassed the world's largest privately owned fleet. Negotiating mega-deals with oil companies and gradually becoming a leading figure in Monaco's financial powerhouse, he owned a significant part of the country's assets. In 1957, his business endeavors would expand to acquire his own airline, Olympic Airways. Onassis was a strategist at heart, and even little details were part of a unique approach to life and doing business in his own style. One such ritual that he followed was to always eat just before attending an important dinner. His point was that all senses and attention should be focused on the discussions exchanged, gathering precious information and building closer relations while others are distracted by their mere interest to consume food. While negotiating his big deals, he would invent his own secret terms that only his closest associates understood, and nobody doing business with him would dare to ask what he meant. Part of the Onassis legend was Scorpios, his personal paradise island - that he brought into life by planting thousands of trees and flowers - a place where leaders and the high society of that era would gather from all over the world to indulge into mythic parties.
Once upon a time in Scotland, there was a family so poor that they had to borrow money for their tickets to cross the ocean to the land of promising opportunities - the US. Andrew Carnegie is a true "rags-to-riches" story that embodies the idea of the American dream. Coming out of absolute poverty and no formal education, he rose to become a self-made steel tycoon amassing one of the world's biggest private fortunes, translated to a current value of $310 billion. Carnegie was a great advocate of the importance of self-consciousness and motivation. He believed that the greatest asset for business success is cooperation and mastering how to combine diversified resources. His view was that. "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organization objectives. It is the fuel that allows common people to attain uncommon results." Since a young age, Carnegie had the vision to play a higher role in society, above and beyond what his powerful status would logically dictate. Aged 33, in a memo to himself he questioned whether he would continue making money or devote himself to the betterment of mankind. He resolved that by the age of 35, and he would turn all his attention to education, writing, and philanthropy (慈善). Carnegie held the belief that those with great wealth must be socially responsible and use their assets to help others. In 1901, he made the most drastic change in his life by selling his steel enterprises to financier J.P. Morgan, and dedicated himself to philanthropy, giving away more than 90 percent of his fortune. He proceeded to found schools, libraries, institutions, foundations and devoted himself to international peace efforts. His favorite cause was libraries and he created more than 2,500 Carnegie Libraries across the world.