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To modern eyes, the classic trio (三部曲) of Disney princess films - released in 1937, 1950 and 1959 - can seem painfully retrograde (倒退的). Why are characters so obsessed with Snow White's looks? Why doesn't Cinderella have any talents or hobbies? And why doesn't Sleeping Beauty do anything besides get drugged and await rescue? A generational gap divides Disney's princess franchise. After 1959's Sleeping Beauty, it took 30 years for the studio to produce another animated princess feature. In 1989, when Disney finally released The Little Mermaid, critics praised this modern new heroine. Unlike her predecessors, "Ariel is fully realized female character who thinks and acts independently, even rebelliously," Roger Ebert wrote. And yet, in one respect, The Little Mermaid represented a backward step in the princess genre. For a film centered on a young woman, there's an awful lot of talking by men. In fact, this was the first. And it started a trend. The plot of The Little Mermaid, of course, involves Ariel literally losing her voice - but in the five Disney princess movies that followed, the women speak even less. On average in those films, men have three times as many lines as women. The data come from linguists Carmen Fought and Karen Eisenhauer, who have been working on a project to analyze all the dialogue from the Disney princess franchise. Because so many young girls watch these movies - often on constant repeat - it's worth examining what the films are teaching about gender roles. "We don't believe that little girls naturally play a certain way or speak a certain way," says Fought, a professor of linguistics at Pitzer College. "They're not born liking a pink dress. At some point we teach them. So a big question is where girls get their ideas about being girls."
Not long ago, Malcolm Gladwell made a bold prediction. Fifty years from now, Apple will be around and Microsoft will be gone, but Bill Gates will be remembered - and Steve Jobs won't. As surprising as it seems, Gladwell might be right. To investigate what shapes a legacy, researchers Scott Allison and Dafna Eylon led a series of studies. They found that when judging leaders, we care as much about their generosity as their accomplishments. In his time, Andrew Carnegie was best known as a steel tycoon; today, he is remembered more for building a university, a public library, and a music hall. In the same way, the Gates name won't stand for computers; it will symbolize advancing health, fighting poverty, improving education, and creating access to information technology in the developing world. Beyond what they achieve, leaders and entrepreneurs are remembered and revered (尊敬) for what they give. Many great entrepreneurs don't wait until they've succeeded to start giving back; they give right from the start. But for those who don't begin their careers as givers, there's still hope. Research shows that the motivation to help others tends to spike around midlife. By that point, we've accumulated the expertise, influence, and resources to feel that we can make a meaningful difference. It's also when we become especially concerned about future generations. Instead of paying back the people who have helped them, entrepreneurs dedicate their energy to paying it forward to those who aspire to follow in their footsteps. As network experts Wayne Baker and Nat Bulkley found in a new study, people "pay it forward by using a simple rule. 'What has the group done for me?' " When entrepreneurs are grateful for receiving help in the past, they help younger entrepreneurs by mentoring, making introductions, sharing ideas, and investing. Along with building a legacy, this transforms the communities around them.